retailers like Montgomery Wards and Sears & Roebuck, the distributor succeeded in selling private-label Fuji-made bicycles as household brands.įuji was a big part of the cycling craze that hit America in the 1970s after it started to distribute models in the U.S using the newly established Fuji America. distributor of Fuji-made bicycles in the United States. In the 50s, Toshoku America became the new U.S. Today, this still stands as one of Asia’s premier races. In the 1930s, Fuji started sponsoring the winning teams which participated in their national race between Tokyo and Osaka. The company became the most popular in Japan in the late 1920s.

In the early years, Fuji was distributing and importing products from the US before it switched and started doing its production in Japan. The Nichibei Fuji Cycle Company, Ltd was the original company behind Fuji. In 1900, it took up the ‘Japanese-American Trading Company’ trade name.įuji’s name was changed to Dainippon Cycle during World War II but it would later change back to the Nichibei Fuji Cycle Company after the war came to an end. Okazaki Kyūjirō is the guy who started Fuji back in 1899. They use the knowledge gained from top athletes to create cutting-edge, high-performance bikes that also come with the latest and most advanced technological features. Over the years, the company has developed a philosophy that has been passed from past generations to the current generation. So what has kept Fuji in the game this long? The company is also great at manufacturing world-class road bikes-their Transonic and Sportif are the best selling road bikes among their range. Their prices start quite low, from $300 to $4,500 USD. Today, they make different kinds of mountain bikes like the different Trail, XC bikes plus Electric and Fatbike approach. It, therefore, comes as no surprise that Fuji makes some of the Best Mountain Bikes the market has to offer.

This name is symbolic because the company believes that a mountain is the most difficult terrain for any rider, however, they view this challenge as an opportunity to shine and come out on top of the competition. The name of the company is derived from Japan’s famous Mount Fuji. In the 50s, Fuji Bikes were sold in the United States through retailers like Sears & Roebuck, Montgomery Wards, and more. By Sam Millers / Last updated - December 29, 2021įuji Bikes were first founded in 1899 in Japan, which makes it one of the oldest bike companies in the world.

Fuji bikes hybrid